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QR Codes for Posters
Poster QR codes have to compete with distance, glare, and foot traffic. That means the layout, headline, and landing page all need to work harder than they do on a tabletop card.
Size for distance
A poster QR needs enough physical size that a phone can frame it comfortably from the place where people first notice the poster.
Write the action next to the code
People scan more confidently when the poster explains what happens next, such as booking, downloading, registering, or finding directions.
Send traffic to a short mobile path
The scan-to-load experience should feel instant. Slow landing pages waste the attention the poster just earned.
FAQ
Can I put multiple QR codes on one poster?
Usually one strong CTA works better. Multiple QR codes split attention and can make the poster feel harder to understand.
Should the QR sit at the bottom of the poster?
It can, as long as the code remains large enough and easy to reach visually from the surrounding headline and CTA.