measurement
UTM Tracking with QR Codes
UTM tracking lets static QR codes contribute to campaign measurement without requiring managed redirects or a scan dashboard inside the generator itself.
Tag the final destination URL
Add campaign parameters before generating the code so analytics can attribute visits to the correct poster, menu, package, or handout.
Name placements consistently
A stable naming convention makes the reports useful later. Decide upfront how you will label store, city, medium, or campaign variants.
Measure the downstream action
The best KPI is rarely the scan itself. Focus on the landing-page outcome you actually care about after the scan happens.
How to set it up
Step 1
Define the campaign names
Choose a naming convention for source, medium, and campaign before you generate anything.
Step 2
Append the UTMs
Build the final destination URL with the right parameters attached.
Step 3
Generate and test
Open the tagged link on mobile and confirm analytics receives the expected parameters.
FAQ
Can I use UTMs on a static QR code?
Yes. Static QR codes can still point to tagged URLs.
Should every print asset get a unique UTM set?
Only when the placement differences matter to your reporting. Too many tags can make analysis messy.