strategy
Static vs Dynamic QR Codes
Static and dynamic QR codes solve different problems. The right choice depends on whether the destination can stay stable after you publish the code.
Static QR codes fit durable destinations
Use static QR codes when the final URL, contact card, or Wi-Fi payload is unlikely to change. They are simpler and avoid depending on a redirect service after launch.
Dynamic QR codes fit change-heavy campaigns
If you expect to swap destinations after print, route traffic by region, or manage campaign redirects centrally, a dynamic platform may be worth the extra moving parts.
The tradeoff is operational, not just technical
Dynamic QR gives flexibility, but it also introduces vendor dependence, redirect latency, and a new failure mode. Static QR removes that layer but asks you to get the destination right upfront.
FAQ
Do static QR codes expire?
The code itself does not expire. It only stops being useful if the destination or payload stops working.
Can I add UTMs to a static QR code?
Yes. You can still measure campaigns by tagging the destination URL before you generate the QR.